A division of Alora Music. Originally called "Pure Dance For Now People" but shortened to just "Pure Dance" after the initial series of six or so releases ending in 1993. Managed by Jan Vervloet. Distributed by Polygram. Belgian techno label started in 1991 moving into techno/trance in 1993/1994.
2 releases · 1992–1995
Sub-labels: Hot Town
The whole trance scene, connected.
Real artists, no AI music.
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